My goal is to help you break out of the “no different than anyone else” marketing death traps many businesses use. Great Customer Service, Quality Products, In Business Since... are fine, but who isn't saying these, including your competitors? I want you to achieve a greater level of success by discovering what sets you apart - things important to your customer - and then create a compelling, consistent, and benefits-driven message that will help your customers conclude that you alone are uniquely able to fulfill their need.

My career has been spent building and leading corporate, results-based design teams. As the lead artist at the Athens Banner-Herald I trained and lead my team in the design of award winning, revenue generating spec ads. (The hardest part was in trying to get companies to express what made them truly unique from the point of view of their customer’s needs.)

I then joined Rhone Merieux (now Merial Limited). At Rhone Merieux I started and built up the in-house design team that helped them grow from a new, unknown, direct-to-vet company with 10 line items and $19 million in yearly sales to a well known and highly respected company with over 150 line items and $170 million in sales. (This grew to $650 million in sales by 2000 as Merial Limited.) Rhone Merieux, a start-up company, knew what made them unique from all other vet bio companies. During this time I designed the sales and marketing materials for the successful launches of Imrab, VetRED, Immiticide, and Recombinant Lyme vaccine. I also assisted in the launch of Frontline Spray, Frontline TopSpot, and a complete line of cattle vaccines. My group was diverse in that we supported the sales teams in Canada (English and French), Mexico (Spanish), and Brazil (Portuguese).

These two jobs helped me develop the ability to create results-based print materials for both the retail and business-to-business sectors. Which market are you trying to reach?

In 2001 I left Merial and opened this business. Since then, I have added packaging for biologicals and pharmaceuticals to my vast print experience, and the design and layout of an Athens-based monthly German magazine (Das Fenster). Though I can't read German, I am used to creating marketing pieces in other languages. I just need to work with a good editor.

I have always built long-term working relationships with my customers and suppliers. I can think of no greater way to demonstrate to you their satisfaction.

If you are ready to see how I can help you, please call me at 706-548-4543 or send an email to tim@timrogan.com. I would be delighted to create that compelling solution to your unique design or advertising need.

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